Behind the scenes (our first photo shoot!)
Our first photo shoot took place in January this year. If you’ve ever organised a shoot, you’ll know just how much hard work is involved. We spent about two months planning it, not to mention finding the right photographer, the right stylist, finding a location to best reflect our brand, selecting the products we wanted to shoot, and sourcing the props.
On the day of the shoot, we were up with the larks around 4.30am. The van was jam-packed (and we’re talking every last inch of space) with props and products ready for a three-hour drive. The chosen venue was Brixton East 1871 – a gorgeous 19th century furniture warehouse oozing with character and charm. Think large windows, double height ceilings, bare wooden floors, white brickwork, metal columns, chunky wooden beams, and you’ll get the gist.
Our photo shoot crew, otherwise known as ‘The A-Team’, worked together with military precision. Even when the sky went black, due to a freakish, unexpected storm, we still managed to plough on through. Without them, this website would look pretty dull!
We wanted to share a few behind-the-scenes photos and say a HUGE thank you to the following people (in no particular order):
Fiona Humberston – Brand Developer – http://www.fionahumberstone.com/
Fiona completely understood our vision from the start. She managed to harness and
steer our business idea, helping us create a brand we are extremely proud of and
excited about. She was there to guide us (and hold our hands) during the shoot.
Beth Evans – Photographer – http://bethevans.com/
Just have a look at her website and you’ll see why we chose Beth. She is one talented lady.
Sania Pell – Stylist – http://www.saniapell.com/
With her design training and artistic vision, Sania (regular contributing stylist
to Elle Decoration magazine) was exactly the right woman to lead the creative direction.
Andrea Royston – Floral Designer
With almost 10 years under her belt as a floral designer, Andrea has a wealth of knowledge. We’ve been working with her to create our beautiful, natural horticultural range. Follow her on Instagram @rostie1973
Laura Forman – Chief Helper
Not long off a plane from Australia, Laura (Atlas Director Anita’s niece) was thrown into the deep end. Laura’s role included getting Anita’s son to school, catching a train to London, making her way to the shoot while battling sideways rain, assisting everyone, getting lunch (for everyone), being a model, running around Brixton to find pins, packing down the shoot and loading up the van. Welcome to England Laura!
We are very excited about Atlas Ready To Retail. A whole lot of love (sweat and tears) has gone into its creation and we hope that you (yes you, reading this blog) will be part of the journey!
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