For centuries, we’ve used colour to express our thoughts, feelings, and emotions. Today, we understand that colour has a profound subconscious impact on our thoughts, influencing not only how we feel but also the decisions we make. This insight has made businesses increasingly savvy in using colour to shape consumer behaviour.
Colour plays a pivotal role in branding and design, serving as a powerful tool to connect businesses with their audiences. It shapes perceptions, evokes emotions, and reinforces brand identity, ultimately influencing how customers view a business’s products or services. By strategically leveraging colour, businesses can create stronger, more meaningful connections with their target audiences.
At Atlas Flowers, we work alongside many businesses, so we wanted to take a moment to explore the role of colour psychology in branding. If you’re looking to start your own business in the coming months, or you are a business owner considering a rebrand, understanding how colours influence perception, and emotions could elevate your brand identity and offerings.
Why Colour Psychology Matters in Branding
Colours are more than just aesthetic choices; they evoke emotions, communicate values, and influence how customers perceive a brand. For businesses like florists, wedding specialists, and interior designers, the thoughtful use of flower and brand colours can reinforce identity, align with company values, and leave a lasting impression.
When businesses choose brand colours, they are making a statement about their values and ambitions.
The Meaning Behind Atlas Flowers’ Brand Colours
At Atlas Flowers, our brand colour palette incorporates the following colours.The primary colours being - charcoal, birch, and beechnut:
Our brand colours have been thoughtfully selected to embody a sophisticated, trustworthy, and nature-inspired identity that resonates with the essence of our products and services.
Charcoal: Authority and trustworthiness
While appearing almost black, our charcoal tone is a deep, rich blue designed to evoke a sense of authority and dependability. This colour signals professionalism and reliability, highlighting the premium quality of our products and instilling confidence in our clients. It’s a timeless and versatile choice that ensures a modern, polished aesthetic. It also serves as a strong visual anchor, for a sleek, contemporary appearance that counters any perception of artificial, dried, or preserved flowers as old-fashioned.
Birch & Beechnut: Warmth and subtlety
The birch and beechnut tones bring earthy, warm, and understated hues to our palette. These colours reflect the natural beauty and authenticity of dried, preserved, and artificial flowers. They are versatile yet distinctive, offering a subtle nod to nature’s textures and tones while complementing the deep richness of charcoal.
The trendsetters among you may have noticed how aligned our colours are with the colour of the year 2025, Mocha Mousse, and its complementary shade. This trending hue celebrates the timelessness of nature as well as keeping our brand fresh, and in tune with contemporary design trends!
The Power of a Balanced Colour Palette
Together, these colours create a cohesive and inspiring aesthetic:
Charcoal: A foundation of trust, professionalism, and sophistication, appealing to high-end clients such as event organisers and interior designers.
Birch & Beechnut: A connection to nature, warmth, and approachability, reinforcing the authenticity of our flowers.
This carefully balanced palette ensures that Atlas Flowers’ identity remains timeless, stylish, and perfectly aligned with our mission to bring quality and creativity to every arrangement.
Branding Beyond Colours
An attractive brand is the cornerstone of all marketing efforts. While some businesses might think branding is just about creating a snazzy logo, it’s much more than that. A strong brand invites potential customers in, communicates your values, and helps turn interest into loyalty.
If you’re setting up a business or considering a rebrand, take the time to select colours that broadcast your company’s identity and values. Well-chosen colours can help customers understand why they should choose you, building trust and creating an emotional connection with your brand.
Use our handy summary table below to help get started. Hopefully, it inspires you to think about what your company brand colours may look like and why:
Colours and Their General Meanings, Symbolisms, and Psychology
Colour | Meaning | Symbolism | Psychology |
---|---|---|---|
Red | Passion, love, energy | Strength, power, and excitement | Evokes intensity and urgency; stimulates appetite, increases heart rate, and grabs attention. |
Pink | Affection, compassion, warmth | Romance, gentleness, and nurturing | Promotes feelings of care and playfulness; often associated with femininity and emotional softness. |
Yellow | Happiness, optimism, positivity | Sunshine, cheerfulness, and intellect | Radiates warmth and energy; stimulates mental activity and encourages communication. |
White | Purity, peace, simplicity | Innocence, cleanliness, and minimalism | Represents clarity and sophistication; fosters a sense of calm and balance. |
Blue | Trust, loyalty, calm | Stability, serenity, and wisdom | Inspires relaxation and confidence; often used to create a sense of security and professionalism. |
Purple | Creativity, luxury, mystery | Royalty, ambition, and spirituality | Sparks imagination and introspection; adds a sense of sophistication and opulence. |
Orange | Energy, enthusiasm, vitality | Adventure, warmth, and fun | Encourages activity and excitement; creates a sense of friendliness and spontaneity. |
Green | Renewal, harmony, growth | Nature, balance, and health | Connects to sustainability and prosperity; promotes calmness and encourages feelings of rejuvenation. |
Black | Sophistication, power, elegance | Authority, luxury, and mystery | Exudes confidence and modernity; often used to convey exclusivity and professionalism. |
Nathan Kelsey, Founder of Digital Marketing Agency, Make Me Local adds:
“A business should really think about who their customers are and what their needs are. What problem can your products or services solve for them? At Make Me Local, we want our customers to know that we can help their business grow and increase their lead volume and authority in their field.
The design, style, and language used in our brand broadcast the values of our company and helps customers understand why they should choose us. It’s our chance to show off our brand’s personality. Trust is at the heart of all our values. Our brand messaging speaks about our team being ‘results driven,’ ‘accountable,’ ‘approachable,’ ‘expert,’ and how we value integrity.
The blue and green brand colours we have chosen have subconscious impact too. Blue is used for some of the world’s most valuable, likeable, trustworthy, business-focused brands such as Facebook, Ford, Twitter, Unilever, IBM, and LinkedIn. To make our brand stand out, it is balanced with green to represent the growth and sustainability elements of our values”.
In summary, colour psychology is a powerful tool that can transform how businesses connect with their audience. From crafting a memorable brand identity to creating emotional resonance, the colours you choose will leave a lasting impression on your customers. Whether you’re just starting out or rethinking your current brand, remember that your brand colours should reflect your values, vision, and the emotions you want to evoke. By using these insights of colour psychology, you can build a brand that truly stands out, resonates with your audience, and inspires trust and loyalty.
If you would like to find out more about the meaning and symbolism of flower colours, click here.Alternatively, peruse our colourful collection of dried, artificial and preserved flowers for ultimate colour inspiration. If you have any questions, our team would be happy to help: 0330 912 8630 or info@atlasflowers.com

About the author:
Rob Copsey
Rob Copsey is the founder of Atlas Flowers, a London-based wholesale supplier specialising in high-quality, sustainably sourced dried, preserved, and artificial flowers. With deep roots in horticulture and a family legacy in the flower industry spanning four generations, Rob has nurtured a lifelong passion for the natural world. Since launching Atlas Flowers in 2006, he has maintained a strong commitment to environmental responsibility, collaborating with growers worldwide to source exceptional products with minimal ecological impact. Under his leadership, Atlas Flowers has grown into one of the UK’s leading suppliers, known for providing unique, eco-friendly floral options to florists, retailers, and beyond.
Published: February 2025